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Marketing Artists Books



There's an interesting article by Ruth Laxson in a recent issue of _Art Papers_
(v. 21, no 6, Nov/Dec, 1997) p. 34, "How to Market Your Artist's Book."

One thing that she suggests is contacting acquisitions librarians, though she
does acknowledge: "But it is guesswork knowing who actually collects such
work."  I would suggest that rather than contacting acquisitions librarians,
that you contact art librarians and rare book curators in university and art
school libraries where material on contemporary art is collected.  You can look
in _American Art Directory_ in the section for museums.  Libraries are noted in
the left column by an "L".  [Or, the West Coast monthly _Artweek_ seems to be
publishing listings of art schools: the Jan 1998 issue covers Midwestern Art
Schools, including university departments, with Western coming in March and
Eastern/Southern coming in August.]

Also, you may wish to contact the professional association of art librarians,
which could sell you mailing lists of its members:
                    Art Libraries Society/North America Headquarters
                    4101 Lake Boone Trail, Suite 201, Raleigh, NC 27607
                    Tel.:1-800-89-ARLIS (1-800-892-7547) or 919-787-5181
                    Fax: 919-787-4916.    Email: arlisna@compuserve.com
Here's a web site for ARLIS/NA:
http://afalib.uflib.ufl.edu/arlis/

There is also an international directory of art libraries:
http://iberia.vassar.edu/ifla-idal//index.html

One source Laxson doesn't mention is:

             TITLE: Off the shelf-- : a marketing & distribution guide for
                    independent literary & artist book publishers / edited by
                    Joan Murray ; designed by Scott McCarney ; a project of
                    the New York State Council on the Arts.
         PUBLISHED: Rochester, NY : Writers & Books, c1989.
  PHYSICAL DETAILS: 158 p. : ill. ; 28 cm.
          SUBJECTS: Books--Marketing.
                    Artists' books--Marketing.
                    Publishers and publishing--Handbooks, manuals, etc.
              ISBN: 0-96184870-7


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* Barbara E. Reed    * * * * *   barbara.e.reed@dartmouth.edu *
- Art Librarian                                               -
* Dartmouth College                    phone 603-646-3831     *
- 6033 Carpenter Hall                                         -
* Hanover NH 03755-3570                  fax 603-646-1218     *
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