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self promo's



I think the reply card is a great idea for culling your list.

Communication Arts' most recent issue has an lengthy article on promotion
that might be helpful- it mentions that many people get turned off by
unsolicited mailings (no matter how beautiful or interesting they are)-
they favor a return card with the option of staying on the list or getting
off.

Good luck.

-Philip

___________________
Philip Krayna
Four Eyes Design, SF
iiii@sirius.com


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