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Re: logos and theft of designs



It is always the case that your work product belongs
to your employer, unless you have a clear contract
that stipulates otherwise.
Stock options, etc. are a good way.
This is really only fair.
You get paid even if the project fails.
The employer takes all the risk. You take none.

This is why some people need to work for themselves.
It is really very easy to come up with a good idea.
It is really very hard to execute it.
Most small business start ups do indeed fail.

Complaining and wishful thinking are pointless.
If you have a good idea and think you know how to
make it happen, borrow the money you need from the bank
Then you can reap the profits.  Or................
you can fail on your own and lose your house.

I've been there.
I can only recommend it for the stout of heart.
Good luck
Art

-----Original Message-----
From: bertha kay rogers <bkrogers@CATSKILL.NET>
To: BOOK_ARTS-L@LISTSERV.SYR.EDU
<BOOK_ARTS-L@LISTSERV.SYR.EDU>
Date: Friday, May 28, 1999 12:59 PM
Subject: Re: Copyright on logos and theft of designs


>In this week's Newsweek there was a fascinating article
about the
>Chicago ad agency that won the Heinz Catsup account.  The
>agency competed with other very large agencies, taking
about a
>month to prepare a huge campaign.  The article said that
this is the
>norm for agencies now, that, for important accounts, all
the
>agency's efforts are put into getting the account.
Chiat-Day, one of
>the agencies that did not win, put just as much effort into
the
>campaign.
>
>I used to work in the catalog business.  We prepared, for
our
>collaborative efforts with very large and important
companies, what
>we called "dog and pony shows," putting a great deal of
work into
>what could very well be shot down.
>
>It is, unfortunately, the way the business goes.
>
>One of my jobs at the catalog co. was product development
and
>design.  I later learned, to my dismay, that the work I did
for my
>boss,even very successful projects, was not my own, that it
was
>"work for hire" and that he was in the right to pay me only
my
>salary, nothing of the huge profits that he reaped from the
work I
>had done.  A Painful and valuable lesson, watching the
product that
>I had designed, marketed, etc. earn the company many
dollars that
>did not flutter down to me.  The market rules.  It's the
deal and one
>has to find a way to deal with it.
>
>Good luck with your business.  hang in there.
>
>Bertha Rogers
>


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