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Re: Corporate Book Opporunities



Kevin Thomas wrote: What opportunities exist for selling custom-made,
special-order books, boxes or portfolios to the corporate world? ... snip ...
-------------------------------------
You need a sales plan and only you can make one for yourself.

It is very simple --- you just have to decide WHAT is you are going to sell
--- WHO you will sell it to and HOW you will sell it.

AND THEN YOU HAVE TO COURAGEOUSLY AND DOGGEDLY IMPLEMENT THAT PLAN.

To decide what to make -- go to any big office supply store and look at EVERY
product on the shelves and think how you could make deluxe, customized
versions of those products -- or (presentation ?) containers for those
products for very-very high end corporate customers.

Go with what seems the most reasonable to you.

Preferably pick products that are consumable -- so you get repeat business.
Try to have a line of at least six basic products.

Then make elegant samples and set prices, and start making calls in one way or
another -- phone, in-person, mail, email, reps, trade shows and so forth --
consider all possibilities and do whatever appeals to you.

Keep your eyes open and be willing to change directions if opportunities pop up.

--
Martin R. Carbone / 1227 De La Vina St. / Santa Barbara, CA 93101
Tel: 805-965-5574 / Fax 805-965-2414 / email: mrcinc@silcom.com
Websites: http://www.modelshops.com and http://www.papershops.com and
 http://www.boxstar.com

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