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Re: Web sites



There is a simple rule today for small private websites: Do not rely on your
site for any front-end exposure or sales. It is next to impossible to have
your site found on a search engine if you start it today (if you need
reasons go to www.scrubtheweb.com). Instead you should have a website and
use it as a contact, almost as you would use a business card. Find sites
where you can sell your goods/services such as Amazon, Yahoo, or eBay
auctions and provide a colorful-graphic link to your site from the auction
page. This is one of the cheapest forms of paid advertising you can find on
the web, and perhaps the best bang for your buck. My  site went from 100
hits per month to 600 simply by posting an attractive link on my eBay
auctions

Joe Spoor
kmfdm1@prodigy.net
----- Original Message -----
From: Peter D. Verheyen <verheyen@PHILOBIBLON.COM>
To: <BOOK_ARTS-L@LISTSERV.SYR.EDU>
Sent: Saturday, February 03, 2001 1:37 AM
Subject: Re: Web sites


> Richard provides some very good tips for getting found. I'm probably not a
> good barometer for sites, though my private work site may be more
> comparable to most (50 hits/wk), but even then I benefit from a front end
> which gets 2000+ hits/week. Like Richard, I look at all the stats on my
> (free) counter. The information isn't always as detailed as I'd like, but
> it does give me an indication of how people are finding me. For instance
if
> one looks at the stats for the Book Arts Web site
>
<http://www.sitemeter.com/statsapp1/default.asp?action=stats&site=BookArtsWe
b>
> and then under referrals you can see searches people did on some of the
> search sites. That gives an indication of what language people are using.
I
> have a site internal search engine I look at sometimes as well which shows
> the same sort of information. What is clear is that most don't use the
same
> vocabulary we do. It might make sense to put some of that into the meta
> tags for keyword and description.
>
> When designing your websites, provide clear information about what you do,
> show examples (and these should be visual, and the quality of the work AND
> image should be good), provide clear navigation, full contact information
> accessible from any page in a click (Forms are great because they allow
you
> to direct queries). Contact information should also include resume/CV type
> descriptions of your work, training, affiliations...  Stay away from
> plug-ins, especially those that are too avant-garde and difficult to
> find.  Avoid large .wav files or videos that have to be viewed or slow
down
> the page too much. The attention span of people is very short. They want
to
> get where they want to, and fast. Help them get there.
>
> Another very overlooked thing is the signature on your email messages. One
> thing I've noticed is that most don't have them, or if they do, provide
> very incomplete information. Postings to lists such as this one are
> archived, and doing a search for Book Arts will lead to many hits in this
> archive. If you want to attract attention to your press, studio, whatever
> it helps to properly identify yourselves. That includes REAL NAME, email
> address, web address, maybe a short description of what you do... Don't
use
> those silly pseudonyms, which can appear off-putting and non-serious. You
> want people to find you. I agree with a certain need for privacy, I don't
> use my home phone..., but a certain level of openness is required.
>
> In terms of sales/income, I've found the web page quite good, not enough
to
> live off of, but it helped sell out the edition of 26 Words. We sold 3 of
> the five as a result of people finding us on the web, two to library
> collections. I've also gotten a good bit of conservation work as a result.
> I answer any "serious" query, even if it means referring them to someone
else.
>
> My thoughts.
>
> p.
>
>
> ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
> Philobiblon: Book Arts, Different By Design
> Hand Binding, Conservation, and Project Websites
> Peter D. Verheyen
> <mailto:verheyen@philobiblon.com>
> <http://www.philobiblon.com/philobiblon>
> <Fax: 612.632.3718>
>
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