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Re: [BKARTS] Elsie and Elmer had kids.......



When I was a kid in Florida, I met the current(for 1970) Elsie and
Beauregard....they stayed at our farm for  few days in between appearances.
They were Jerseys and Elsie wore a locket on a chain around her horns.  I
realize this has nothing to do with books. I'll go back to lurking now,
Dana

Original Message ----- 
From: "Stephen J Cullen" <deadtrout@xxxxxxx>
To: <BOOK_ARTS-L@xxxxxxxxxxxxxxxx>
Sent: Wednesday, February 08, 2006 6:30 PM
Subject: Re: [BKARTS] Elsie and Elmer had kids.......


> Elsie and Elmer had two kids named Beatrice and Beauregard who appeared
> in numerous commercials in the 50's.  Hence Beatrice Foods I believe.
> I used to have a picture of the whole family having breakfast together
> hanging in my office back in the 70's.
>
> On Feb 8, 2006, at 4:01 PM, Jules Siegel wrote:
>
> > Octavia & Co. Press wrote:
> >
> >> What ever happened to Elsie the Cow? Did she actually become what she
> >> represented on Elmer's product labels? (Glue).
> >
> > I believe that Elmer's Glue-All was originally a casein glue, a milk
> > product, but I am not getting a definitive answer as I try to track
> > that down. Since it was originally marketed as Cascorez, I would guess
> > that the main ingredient was casein. Here are a couple of interesting
> > items:
> >
> > http://www.wackyuses.com/wf_elmers.html
> >
> > In 1929, the Borden Co. purchased the Casein Co. of America, the
> > leading manufacturer of glues made from casein, a milk by-product.
> > Borden introduced its first non-food consumer product, Casco Glue, in
> > 1932. After World War II, Borden expanded into synthetic resin glues
> > which did not use casein.
> >
> > The product known today as Elmer's Glue-All was first introduced in
> > 1947 under the brand name Cascorez, packaged in two-ounce glass jars
> > with wooden applicators. Sales did not take off until 1951 when
> > Elsie's husband, Elmer, was chosen as the marketing symbol. In 1952,
> > Borden repackaged Glue-All into the familiar plastic squeeze bottle
> > with the orange applicator top.
> >
> > <http://www.scripophily.net/boconewje191.html>
> > Borden Milk Company - New Jersey (Elsie the Cow was the mascot) 1960
> >
> > Elsie the Cow, a brown Jersey cow, was the mascot for the Borden
> > Company who appeared during THE BORDEN SHOW on NBC in 1947. After the
> > Borden Company began an ad campaign featuring their logo of Elsie the
> > Cow in 1938, they needed a real cow to be their representative and so
> > they recruited a bovine named "You'll Do Lobelia" (born at the Elm
> > Hill Farms in Brookfield, Massachusetts in 1932). In 1940, Elsie got a
> > partner, a husband named Elmer. Both Elsie and Elmer (the mascot for
> > Elmer's Glue) have appeared in print, and media advertisements since
> > the 1930s. Elsie the Cow beat out actor Van Johnson and U.S. Sen.
> > Robert Taft in a 1952 recognition poll surveying America's most
> > familiar faces. In the 1990s, after 15 years in retirement, Elsie was
> > resurrected for an animated TV ad campaign.
> >
> >
> >
> > -- 
> > JULES SIEGEL Apdo. 1764, 77501-Cancun, Q. Roo, Mexico
> > http://www.cafecancun.com/bookarts
> >
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