[Table of Contents] [Search]


[Date Prev][Date Next][Thread Prev][Thread Next][Date Index][Thread Index]

Re: [BKARTS] Elsie and Elmer had kids.......



I met them as well at the Texas State Fair in Dallas!  The whole family
was there before and after the kids!

-----Original Message-----
From: Book_Arts-L [mailto:BOOK_ARTS-L@xxxxxxxxxxxxxxxx] On Behalf Of
Richard Henry
Sent: Wednesday, February 08, 2006 5:40 PM
To: BOOK_ARTS-L@xxxxxxxxxxxxxxxx
Subject: Re: [BKARTS] Elsie and Elmer had kids.......


When I was a kid in Florida, I met the current(for 1970) Elsie and
Beauregard....they stayed at our farm for  few days in between
appearances. They were Jerseys and Elsie wore a locket on a chain around
her horns.  I realize this has nothing to do with books. I'll go back to
lurking now, Dana

Original Message ----- 
From: "Stephen J Cullen" <deadtrout@xxxxxxx>
To: <BOOK_ARTS-L@xxxxxxxxxxxxxxxx>
Sent: Wednesday, February 08, 2006 6:30 PM
Subject: Re: [BKARTS] Elsie and Elmer had kids.......


> Elsie and Elmer had two kids named Beatrice and Beauregard who 
> appeared in numerous commercials in the 50's.  Hence Beatrice Foods I 
> believe. I used to have a picture of the whole family having breakfast

> together hanging in my office back in the 70's.
>
> On Feb 8, 2006, at 4:01 PM, Jules Siegel wrote:
>
> > Octavia & Co. Press wrote:
> >
> >> What ever happened to Elsie the Cow? Did she actually become what 
> >> she represented on Elmer's product labels? (Glue).
> >
> > I believe that Elmer's Glue-All was originally a casein glue, a milk

> > product, but I am not getting a definitive answer as I try to track 
> > that down. Since it was originally marketed as Cascorez, I would 
> > guess that the main ingredient was casein. Here are a couple of 
> > interesting
> > items:
> >
> > http://www.wackyuses.com/wf_elmers.html
> >
> > In 1929, the Borden Co. purchased the Casein Co. of America, the 
> > leading manufacturer of glues made from casein, a milk by-product. 
> > Borden introduced its first non-food consumer product, Casco Glue, 
> > in 1932. After World War II, Borden expanded into synthetic resin 
> > glues which did not use casein.
> >
> > The product known today as Elmer's Glue-All was first introduced in 
> > 1947 under the brand name Cascorez, packaged in two-ounce glass jars

> > with wooden applicators. Sales did not take off until 1951 when 
> > Elsie's husband, Elmer, was chosen as the marketing symbol. In 1952,

> > Borden repackaged Glue-All into the familiar plastic squeeze bottle 
> > with the orange applicator top.
> >
> > <http://www.scripophily.net/boconewje191.html>
> > Borden Milk Company - New Jersey (Elsie the Cow was the mascot) 1960
> >
> > Elsie the Cow, a brown Jersey cow, was the mascot for the Borden 
> > Company who appeared during THE BORDEN SHOW on NBC in 1947. After 
> > the Borden Company began an ad campaign featuring their logo of 
> > Elsie the Cow in 1938, they needed a real cow to be their 
> > representative and so they recruited a bovine named "You'll Do 
> > Lobelia" (born at the Elm Hill Farms in Brookfield, Massachusetts in

> > 1932). In 1940, Elsie got a partner, a husband named Elmer. Both 
> > Elsie and Elmer (the mascot for Elmer's Glue) have appeared in 
> > print, and media advertisements since the 1930s. Elsie the Cow beat 
> > out actor Van Johnson and U.S. Sen. Robert Taft in a 1952 
> > recognition poll surveying America's most familiar faces. In the 
> > 1990s, after 15 years in retirement, Elsie was resurrected for an 
> > animated TV ad campaign.
> >
> >
> >
> > --
> > JULES SIEGEL Apdo. 1764, 77501-Cancun, Q. Roo, Mexico
> > http://www.cafecancun.com/bookarts
> >
> > Newsroom-l, news and issues for journalists 
> > http://www.newsroom-l.net/
> >
> >             ***********************************************
> > Now Online - The Bonefolder, Vol. 2, No. 1 at 
> > <http://www.philobiblon.com/bonefolder>
> >                                                For all your 
> > subscription questions, go to the
> >                      Book_Arts-L FAQ and Archive.
> >                                             See 
> > <http://www.philobiblon.com> for full information
> >             ***********************************************
> >
>
>              ***********************************************
> Now Online - The Bonefolder, Vol. 2, No. 1 at
<http://www.philobiblon.com/bonefolder>
>
>              For all your subscription questions, go to the
>                       Book_Arts-L FAQ and Archive.
>
>           See <http://www.philobiblon.com> for full information
>              ***********************************************
>

             ***********************************************
Now Online - The Bonefolder, Vol. 2, No. 1 at
<http://www.philobiblon.com/bonefolder>
                                    
             For all your subscription questions, go to the
                      Book_Arts-L FAQ and Archive.
                                    
          See <http://www.philobiblon.com> for full information
             ***********************************************

             ***********************************************
Now Online - The Bonefolder, Vol. 2, No. 1 at <http://www.philobiblon.com/bonefolder>
                                    
             For all your subscription questions, go to the
                      Book_Arts-L FAQ and Archive.
                                    
          See <http://www.philobiblon.com> for full information
             ***********************************************


[Subject index] [Index for current month] [Table of Contents] [Search]