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Re: [BKARTS] Bookart? Two dozen roses for the definers

& Thanks Michael, for this lovely reminder of the poetic function
of language.  It occurred to me yesterday in watching this debate 
unfold that it was essentially an ancient one.  the approach that
I have found most useful is Wittgenstein's.  Language is inherently
slippery and philosophical problems arise when we attempt to
use language as if it were a system of logical propositions (& 
denotatively). Rather than try to pin all our wriggling specimens 
down so that we can come up with a proper taxonomy -- 
why not think of artist books etc in terms of family resemblances?  
I should hope that each one is as unique as any human utterance --
perhaps some more Ford Mustang and some more Utopian Turtletop.
That is to say again that the connotative or metaphoric use of
language is ultimately more satisfying.  ambiguity will arise
however we slice it.

Karen Randall

> -------- Original Message --------
> Subject: Re: [BKARTS] Bookart? Two dozen roses for the definers
> From: Michael Joseph <mjoseph@xxxxxxxxxxxxxxx>
> Date: Fri, April 20, 2007 7:53 am
> To: BOOK_ARTS-L@xxxxxxxxxxxxxxxx
> Thanks, Peter, It's sweetly nostalgic to read these discussions and
> definitions of ten or more years ago and to remember some of our old
> pals. I thought the cumulated discussion defines the terms under
> discussion more sensibly and usefully than the tags/captions being
> debated, but I kept feeling the beauty of the discussion was at
> variance to what we were attempting to define and what we thought we
> were saying. Perhaps the term "Bookart" is useful after all, if only
> to acknowledge something weird here. Marianne Moore's attempts to
> re-name the Edsel, which follows, courtesy of the Wikipedia, came to
> mind. Edsel, a difficult name to place The name of the car, Edsel, is
> also often cited as a further reason for its unpopularity. Naming the
> vehicle after Edsel Ford was proposed early in its development,
> however the Ford family strongly opposed its use, Henry Ford II
> stating that he didn't want his father's good name spinning around on
> thousands of hubcaps. Ford also ran internal studies to decide on a
> name, and even dispatched employees to stand outside movie theatres to
> poll audience as to what their feelings were on several ideas. They
> reached no conclusions. Ford hired the advertising firm Foote, Cone
> and Belding to come up with a name. However when the advertising
> agency issued its report, citing over six thousand possibilities,
> Breech commented that they had been hired to develop a name, not six
> thousand names. Early favorites for the name brand included Citation,
> Corsair, Pacer and Ranger, which were ultimately chosen for the
> vehicle's series names. David Wallace, Manager of Marketing Research
> and co-worker Bob Young unofficially invited poet Marianne Moore for
> input and suggestions. Wallace's rationale was "who better to
> understand the nature of words than a poet." Moore, a loyal Ford
> owner, submitted numerous lists which included: "Silver Sword,"
> "Thundercrest" (and "Thundercrester"), "Resilient Bullit,"
> "Intelligent Whale," "Pastelogram," "Adante con Moto" "Varsity
> Stroke," and "Mongoose Civique." (One name she suggested, "Chaparral",
> later coincidentally was used for a racing car.) Against the strong
> objection from her brother, Moore also submitted the name TURCOTINGA,
> which was a play on the Cotinga (a South American finch) and the color
> turquoise; however she noted in her letter to Wallace that it was
> simply a suggestion that if wanted to go in direction of nature, that
> she had several volumes of works that she could review. In a letter
> dated December 8, 1955, Moore wrote the following: Mr Young, May I
> submit UTOPIAN TURTLETOP? Do not trouble to answer unless you like it.
> Marianne Moore All these outside ideas were rejected, although Miss
> Moore received two dozen roses and a thank you note affectionately
> addressed to the Top Turtletop which Moore found amusing. In her reply
> to Young she regretted that she could not have been more help, and
> noted that she was looking forward to trying out the vehicle when it
> was introduced. *********************************************** Visit
> "The Book of Origins: A survey of American Fine Binding" Online
> exhibit and catalog order form at  For all your subscription
> questions, go to the Book_Arts-L FAQ and Archive. See  for full
> information ***********************************************

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